NEW SWEDISH FASHION BRANDS SET FOR HEART OF THE CITY II

Monday 22nd July 2019

The new Weekday store will be the first in the UK outside London, whilst the Monki store will be the first in Yorkshire.

Both brands are part of fashion retailer H&M Group and will be located on the ground floor of Grosvenor House – the new flagship office for HSBC, with customers able to access the stores from Pinstone Street.

Both shops are expected to open their doors to the public in November, ahead of the busy Christmas period.

 Monki is a storytelling brand offering great fashion at a competitive price, aiming to be kind to the world and empowering the young women in it. 

Jennie Dahlin Hansson, Managing Director of Monki, said:

Sheffield is a city full of young, creative people and we can’t wait to open our first store there and share the full Monki experience.”

Weekday is a fashion and denim brand influenced by youth culture and street style. Dedicated to encouraging self-confidence and self-expression, the brand inspires through a combination of creativity and cultural understanding. It reflects on issues such as sexism, gender equality, current events and popular culture.

Daniel Herrmann, Managing Director of Weekday, added:

We have had great success in London and are now thrilled to be opening our first store in northern England, enabling more customers to experience our brand. Sheffield is the home to a vibrant creative scene, and we look forward to meeting this great community.”

Heart of The City II is Sheffield City Council’s ambitious plan to transform its city centre into a vibrant mix of residential, retail and lifestyle space. It’s the largest ever development to take place in Sheffield featuring new roads, public spaces and heritage alongside a compelling retail and residential offer.

Monki and Weekday will have stores of 5,221 square feet and 8,379 square feet respectively.

Councillor Mazher Iqbal, Cabinet Member for Business and Investment at Sheffield City Council, said:

We are delighted to have secured the first of the scheme’s retailers in Monki and Weekday. They are both completely new brands to the city and will offer our shoppers more variety and choice. The announcement really showcases what the Heart of The City II scheme is all about – a modern and sophisticated district where people can work, live, shop and visit. We are expecting further exciting announcements, which reflect our ongoing ambition for this to be the country’s most transformative and ambitious city centre development. With the council as the developer, it shows other cities that their centres can be vibrant places bustling with retail, residential and leisure opportunities.”

Jocelyn Holmes, Senior Leasing Manager at Queensberry, said:

Monki and Weekday have really bought into the vision for the city centre and see it as the perfect location to expand their brands. Sheffield will be home to the first Monki in Yorkshire and the first Weekday outside of London, which is a real coup.”

Heart of the City II has real momentum. As well as the completion of Grosvenor House, construction is now getting underway on nearby Blocks B and C of the masterplan, while plans for a residential development called Kangaroo Works were recently submitted to the local planning authority.

Proposals for the wider scheme include more modern workspaces, premium shops, urban homes, restaurants and cafes, stylish hotels and relaxing public spaces.